Generative Engine Optimization

Get recommended by the models your customers trust.

Generative Engine Optimization (GEO) improves how often and how accurately generative AI models — ChatGPT, Claude, Gemini, Perplexity, Copilot and others — mention, describe and recommend your brand when people ask for advice.

The challenge

Large language models form their view of your brand from what is published about you across the web. If that footprint is thin, outdated or inconsistent, models leave you out of recommendations, describe you inaccurately or default to your competitors.

What's included

Everything you need, delivered.

01

AI brand visibility audit

We prompt the leading models with the questions your buyers ask and record whether, where and how you appear versus competitors.

02

Entity & knowledge consistency

We align how your company, products and people are described across your site, profiles, directories and knowledge sources.

03

Citation-worthy content

Original data, clear positioning statements, comparison pages and expert content that models are more likely to reference.

04

Third-party footprint

A plan to strengthen your presence on the reviews, listings, communities and publications that models draw on.

05

Accuracy corrections

We identify outdated or incorrect statements models make about you and address the sources behind them.

06

Share-of-voice tracking

Ongoing measurement of your brand’s mention rate and sentiment across models and prompt sets.

Our process

How we work.

  1. Step 01

    Benchmark

    We measure your current share of voice in AI responses across a defined set of prompts and models.

  2. Step 02

    Diagnose

    We find the gaps: missing entities, weak sources, inconsistent messaging and competitor advantages.

  3. Step 03

    Build

    We publish and improve the on-site and off-site content that shapes model understanding.

  4. Step 04

    Track

    We re-run the benchmark on a schedule and report movement in visibility, accuracy and sentiment.

Outcomes

What you can expect.

  • More frequent brand mentions in AI recommendations
  • Accurate, on-message descriptions of your products and services
  • A defensible position against competitors in AI-driven comparisons
  • Measurable share of voice across major AI models

A great fit for

  • Brands in competitive categories
  • Companies launching new products
  • Businesses with outdated AI descriptions
  • Marketing teams planning for AI search

Not sure it's right for you? A free discovery call will tell you quickly — and we'll point you elsewhere if another approach fits better.

Book a free call →
FAQ

GEO questions.

How is GEO different from AEO?

AEO is about winning direct answers to specific questions. GEO is broader: it is about how generative models understand, describe and recommend your brand overall, including in open-ended conversations and product comparisons. Most clients benefit from both.

Can you guarantee that ChatGPT will recommend us?

No one can honestly guarantee model outputs. What we do is measurably improve the signals models rely on and track the results, so you can see your share of voice change over time.

Which AI models do you track?

We track the assistants your customers actually use — typically ChatGPT, Google Gemini and AI Overviews, Perplexity, Claude and Microsoft Copilot — and adjust the set to your market.

Let's talk

Let's talk about GEO.

Book a free 30-minute strategy call. We will map where you stand today and the highest-impact place to start.